The Lululemon x The University of Edinburgh sportswear collab is designed to offer “top-of- class comfort” to students wherever they go. Available in-store and online at the University of Edinburgh Gift Shop, and at the Lululemon store in Edinburgh, the 19-product collection features high-end apparel and accessories. With a price bracket ranging from £46 – £126, the collection is on the more luxurious end of official Edinburgh University merchandise. But are these pieces worth this price?
The collection consists of primarily t-shirts, leggings, hoodies, and the Lululemon exclusive Define Jacket*, which is renowned for sculpting a flattering silhouette that supports movement. The colour palette for the collection is black, white, red, and grey, and each piece is embellished with the University of Edinburgh logo.
Lululemon has previously collaborated with The University of Cambridge and The University of St Andrews, as well as many universities across the USA. The brand is particularly well known for their women’s athleisure, specifically their Define Jacket* and leggings. The collaboration is marketed as activewear and loungewear, suitable to wear “from coursework to class, workout to rest day — University of Edinburgh detailing means you can carry the school’s history with you, wherever you go.”
On average, pre-existing hoodies from the gift shop cost around £50, meanwhile branded University of Edinburgh leggings are only available in the Lululemon partnership. The collection also has its own tab on the merchandise menu, with its own dedicated search page. Despite the high pricepoint, multiple items are sold-out, including two of the £126 jackets.
Overall, I personally think the designs are somewhat uncreative, and I would be more tempted if the designers had taken more liberties, such as featuring the University’s logo on the zipper, or lining the coat with tartan. I also think they would have benefitted from creating smaller accessories that could be sold at a lower pricepoint, such as a keyring. Currently, the designs mainly consist of the University’s logo printed on the back of various pre-existing lululemon products, without any further creative liberties.
Despite this, the collection is obviously popular among students, and whilst the higher price point may deter some students from purchasing items, specific products have definitely received a positive response.
The collection can be found online here.
“SZ 深圳 Shenzhen 福田 Futian 彩田路 Caitian Road 深業上城 SHUM YIP UpperHills LOFT URBANUS mall Lululemon clothing November 2023 R12S” by Husyewl Lmsiuyu RAUOM is marked with CC0 1.0.
